As part of our ongoing series celebrating the creativity and passion of inspiring young brands, we are delighted to introduce Martina, the visionary behind Blackmarket—a sustainable refillable handwash brand making waves in eco-conscious living. I’ve loved using mine at home and have gifted them to friends and family, they never disappoint. Thoughtful design, amazing scents, and no single-use plastic.

Can you tell us about the journey behind Blackmarket and what inspired you to create a refillable liquid handwash and tackle single-use plastic in handwash products? 

I've been working in the packaging design industry for a long time, previously for big product manufacturers. During the covid pandemic everyone was very focused on hand hygiene, I realised there was a gap in the market for a product that smells good, looks good and is actually better for our planet. What was on offer at the time always felt like a compromise in one of the aspects. This is when I started Blackmarket, a refillable liquid handwash without single-use plastic packaging. It leaves your hands looking great and smelling great, without unnecessary waste.

How do you ensure that Blackmarket’s refillable handwash system stays true to your commitment to sustainability, from production to packaging?

Staying true to our sustainability goals is always a challenge, but it’s the principle that governs every decision we make. We choose our materials and suppliers based on strict sustainability criteria, prioritising materials that are easy to reuse or recycle and that incorporate a percentage of post- or pre-consumer waste. This approach ensures that every part of our product aligns with our eco-conscious mission.

What are some practices or routines you follow to stay innovative and focused while navigating the challenges of building a sustainable product in a traditionally wasteful industry?

There are a few key practices that guide us:

1. Stay informed on material innovations: We’re always on the lookout for new and improved materials that align with our sustainability goals.
2. Evaluate products holistically: Sustainability is essential, but so are customer preferences. If a change reduces customer satisfaction, it can ultimately lower refill rates, undermining pro-environmental behaviours.
3. Annual audits for marginal gains: Each year, we assess the product to identify opportunities for improvement. Even small design adjustments can reduce material use, which benefits the environment and cuts costs.

Creating a product like Blackmarket involves balancing design, functionality, and sustainability. How do you manage these competing demands while maintaining a life outside the business?

Haha, this is definitely a challenge! I rely heavily on my customers for product testing before launch. A user-centred design approach is crucial—we implement design thinking and inclusive design principles to create solutions that work for everyone. Finding this balance helps me manage competing demands, even if it’s not always easy.

What advice would you give to entrepreneurs looking to innovate in sustainable household products, particularly in reducing plastic waste?

Here are my top three pieces of advice:

1. Know the competitive landscape: You should be an expert in your category and understand the market thoroughly.
2. Understand your customers: Know who they are, what they want, and how they interact with your product.
3. Do the math: A sustainable business also has to make financial sense. While it’s not about maximising profits, ensuring healthy margins allows you to achieve the environmental impact you’re aiming for.

By supporting Blackmarket, you’re choosing a brand that prioritises sustainability, thoughtful design, and a cleaner future. Swapping out your plastic soap is a simple yet impactful way to make a difference and join a movement toward a more conscious way of living. Explore their collection online and connect with Martina on Instagram.